Overview
In F&B, every moment matters, from the first digital impression to the last bite. We help brands optimize taste, experience, and loyalty across dine-in, delivery, and digital channels by combining customer insight with operational discipline.

What We Deliver

• Menu & Product Testing

  Blind taste tests, sensory benchmarking, concept screening, and pricing validation.

• Experience Audits

  End-to-end journey diagnostics across dine-in and delivery, including ordering UX, packaging, temperature, and presentation.

• Loyalty & Value Strategy

  Loyalty economics, reward design, program analytics, CVM frameworks, and ROI tracking.

• Brand Health Tracking

  Awareness, consideration, trial, and preference monitoring across customer segments.

• Store Standards & Service CX

  In-store audits, service evaluations, mystery shopping, and training feedback loops.

• Aggregator Performance

  Assessment of Talabat, Deliveroo, Jahez, and others across speed, accuracy, and satisfaction.

• Transformation Playbooks

  CX standards, governance routines, and KPI dashboards to support scalable performance.

Impact
We help F&B brands increase repeat purchase, enhance delivery consistency, and strengthen loyalty by aligning sensory quality with service excellence and operational discipline.

Overview
Retail has shifted from transactions to total experience. We help brands balance emotional connection with commercial performance, integrating insight, experience design, and operational rigor across physical and digital journeys.

What We Deliver

• CX Audits

  Blind taste tests, sensory benchmarking, concept screening, and pricing validation.

• Mystery Shopping

  Independent assessments of service delivery, compliance with standards, and consistency across locations.

• Share of Mind, Wallet, Heart & Life

  A holistic measurement framework capturing brand presence, spend share, emotional connection, and role in customers’ lifestyles.

• Brand Health & Preference Tracking

  From awareness to loyalty, with benchmarking against key competitors.

• Customer Segmentation & Personas

  Shopper types, missions, motivations, and purchase drivers.

• Loyalty & CRM Evaluation

  Program design, satisfaction drivers, churn analytics, and ROI modelling.

Impact
We help retailers strengthen brand preference, elevate customer experience, and improve commercial outcomes, ensuring the brand promise is delivered consistently at every touchpoint.

Overview
In the automotive sector, experience determines retention – from the first showroom visit to after-sales servicing.FT4 helps dealer groups and brands align customer intelligence, operations, and employee engagement to drive loyalty and profitability.

What We Deliver

• Sales & Service Journey Mapping

  Blind taste tests, sensory benchmarking, concept screening, and pricing validation.

• Lead Management & Conversion

  Mystery lead programs, test drive audits, and responsiveness benchmarking.

• After-Sales Excellence

  Service lane assessments, CES (Customer Effort Score), CSI/NPS uplift programs.

• Experience Governance

  Dealer standards, staff training feedback, and performance dashboards.

• EV Readiness Research

  Consumer perception and adoption mapping for electric mobility transition.

• Pricing & Value Strategy

  Comparative service pricing studies and value-for-money benchmarking.

Impact
We help retailers strengthen brand preference, elevate customer experience, and improve commercial outcomes, ensuring the brand promise is delivered consistently at every touchpoint.

Overview
In financial services, trust and ease define loyalty.FT4 helps banks, fintech, and insurers create experiences that combine digital efficiency with human reassurance, optimizing onboarding, service, and value perception.

What We Deliver

• Brand & Trust Tracking

  Reputation, satisfaction, and advocacy metrics across segments.

• CX Audit

  A fact-based assessment of the moments that define your customer experience.

• Loyalty & Retention Metrics

  Designing customer loyalty indexes and linking them to engagement and profitability.

• Customer Communication Audits

  Evaluating tone, clarity, and transparency of statements, alerts, and digital touchpoints.

• Customer Communication Audits

  Linking EX with CX for front-line consistency and cross-sell readiness.

Impact
We enable financial brands to improve acquisition conversion, deepen product engagement, and strengthen lifetime value through frictionless, trust-based experiences.

Overview
Healthcare is an experience-driven sector where trust, clarity, and service coordination determine patient outcomes and organizational performance.
FT4 helps healthcare providers and health tech innovators understand patient needs, remove friction, elevate service standards, and build reputation in a highly competitive environment.

What We Deliver

• Patient Journey Mapping

  Reputation, satisfaction, and advocacy metrics across segments.

• Experience & Service Audits

  A fact-based assessment of the moments that define your customer experience.

• Reputation & Trust Tracking

  Designing customer loyalty indexes and linking them to engagement and profitability.

• Service Recovery & Complaint Analysis

  Evaluating tone, clarity, and transparency of statements, alerts, and digital touchpoints.

• Wellness Program Evaluation

  Linking EX with CX for front-line consistency and cross-sell readiness.

• Employee Experience & Culture

  EX → PX linkage, staff morale, burnout indicators, service culture readiness.

Impact
We help healthcare providers become patient-first organizations, improving satisfaction, reducing waiting-time friction, and building trust that strengthens loyalty and reputation.

Overview
In education, experience influences learning outcomes, parent choice, and institutional reputation.
FT4 supports schools, universities, and edtech platforms to strengthen value perception, student engagement, and academic service excellence.

What We Deliver

• Student & Parent Journey Mapping

  Enrolment, onboarding, classroom experience, communication, and academic support.

• Brand Perception & Reputation Tracking

  Equity studies, preference drivers, and competitive benchmarking.

• Curriculum & Program Value Analysis

  Perceived quality, relevance, learning environment, and future-readiness.

• Digital Learning Experience

  LMS (Learning Management System) usability, hybrid learning satisfaction, and online content accessibility.

• Faculty & Staff Experience

  EX evaluation tied to teaching effectiveness and student satisfaction.

• Student Retention & Success Metrics

  Dropout diagnostics, academic support effectiveness, engagement predictors.

• Campus Services Audits

  Facilities, administrative service quality, and well-being programs.

Impact
We help educational institutions elevate academic credibility, strengthen parent trust, and deliver learning experiences that improve retention, performance, and institutional differentiation.

Overview
Telecom is a high-frequency, high-expectation category where experience, value, and service reliability determine loyalty.
FT4 enables telecom operators to identify friction points, strengthen digital journeys, and create value propositions that resonate with evolving consumer and business needs.

What We Deliver

• Customer Journey Diagnostics

  Activation, billing, support, retail experience, and digital app usage.

• Product & Plan Testing

  Pricing elasticity, bundle attractiveness, premium add-ons, perceived fairness.

• Network Experience Perception

  Coverage, speed, reliability, outage communication, and benchmarking.

• Retention & Churn Analytics

  Drivers of switching, early churn indicators, and preventive intervention strategies.

• B2B & Enterprise Insights

  SME and corporate satisfaction, service-level expectations, digital solutions mapping.

• Brand Health & Competitive Positioning

  Market share perception, value vs. premium positioning, emotional connection.

Impact
We help telecom operators reduce churn, enhance digital adoption, increase plan upgrades, and strengthen customer trust through better experiences, clearer value, and service reliability.

Overview
Hospitality is an emotional category, where brand promise and lived experience must be perfectly aligned.
FT4 supports hotels, resorts, airlines, and tourism operators in creating seamless, personalized, and memorable guest journeys from booking to checkout.

What We Deliver

• Guest Journey Mapping

  Pre-booking, booking, arrival, stay experience, F&B, recreation, and departure.

• Service Quality & Standards Audits

  Front desk, housekeeping, concierge, F&B, amenities, and digital service.

• Experience & Emotion Tracking

  Identifying moments of delight, friction, and brand-defining interactions.

• Loyalty & Membership Evaluation

  Tier value, reward attractiveness, redemption friction, and retention metrics.

• Destination & Tourism Sentiment Studies

  Cultural, entertainment, and leisure preference mapping.

• Employee Engagement

  EX impact on guest satisfaction and service consistency.

Impact
We help hospitality brands increase satisfaction scores, strengthen guest loyalty, optimize value perception, and deliver experiences that translate into repeat stays and a stronger reputation.